Sunday, June 22, 2008

Perodua Re-branding Image

by Mohd Khairul Azha bin Azahari

Perodua has gone through a lot of experience since they start produce Perodua Kancil in 1994. Start to be a little brother in Malaysian automotive industries, the name Perodua itself carry the meaning of Perusahaan Otomobil Kedua (2nd Automobile Industry) now can be consider better then Proton.
Perodua has make a changes in logo and the font for PERODUA wording.

Perodua itself has a link with Daihatsu Inc. which every model take the Daihatsu's base model. Due to the changes in Daihatsu Inc. in 2000 where Toyota has take-over Daihatsu, nowadays all the Daihatsu model is equipped with Toyota technology. Meaning that, every Perodua model using Toyota technology in the same time. That make a lot of different right now.

More to customer awareness right now.

For example, Perodua Myvi is similar with Daihatsu Boon and Toyota Passo. For me Perodua=Daihatsu=Toyota. Simple isn't it? So, to all Perodua user, don't worry because every new Perodua car has a new technology which bring a lot of different especially in fuel consumption.

Well done Perodua!

2 comments:

Anonymous said...

Totally agree with it. Success in the Perodua lead to more successful in the future market.

Anonymous said...

Perodua is owned by daihatsu and now owned by toyota = not malaysians.

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