Sunday, June 22, 2008

Perodua Re-branding Image

by Mohd Khairul Azha bin Azahari

Perodua has gone through a lot of experience since they start produce Perodua Kancil in 1994. Start to be a little brother in Malaysian automotive industries, the name Perodua itself carry the meaning of Perusahaan Otomobil Kedua (2nd Automobile Industry) now can be consider better then Proton.
Perodua has make a changes in logo and the font for PERODUA wording.

Perodua itself has a link with Daihatsu Inc. which every model take the Daihatsu's base model. Due to the changes in Daihatsu Inc. in 2000 where Toyota has take-over Daihatsu, nowadays all the Daihatsu model is equipped with Toyota technology. Meaning that, every Perodua model using Toyota technology in the same time. That make a lot of different right now.

More to customer awareness right now.

For example, Perodua Myvi is similar with Daihatsu Boon and Toyota Passo. For me Perodua=Daihatsu=Toyota. Simple isn't it? So, to all Perodua user, don't worry because every new Perodua car has a new technology which bring a lot of different especially in fuel consumption.

Well done Perodua!


Anonymous said...

Totally agree with it. Success in the Perodua lead to more successful in the future market.

Anonymous said...

Perodua is owned by daihatsu and now owned by toyota = not malaysians.


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